UMO · Decision
Q2 budget approved at $40K
Sarah J. · Board call · Mar 3
Confidence: 0.97Receipted
UMO · Preference
Brand voice shifted to "Warm & Direct"
Strategy session · Feb 28
Source: SlackEncrypted
UMO · Relationship
Sarah J. is lead on ACME account
Inferred from 14 interactions
Provenance: Multi-source
UMO · Timeline
April 15 launch window confirmed
Email thread · Mar 5
Hash: 8f3a...c2Portable
UMO · Insight
Retargeting outperformed cold 3:1
Analytics · Q1 report · Feb 20
Confidence: 0.94Queryable
UMO · Context
Client prefers muted earth tones
Design review · Jan 15
Source: Figma comments
UMO · Approval
CEO signed off on messaging pivot
Slack DM · Mar 1 · Verified
ReceiptedE2E
UMO · Pattern
Team velocity drops 40% on Fridays
Inferred from 8 weeks of data
Auto-enriched
UMO · Reference
Competitor launched similar feature Feb 12
RSS + Slack mention · Cross-ref
Linked: 3 UMOs
UMO · Sentiment
Client satisfaction trending up since Feb
NPS + Slack tone analysis
Confidence: 0.89
UMO · Dependency
Campaign blocked until legal reviews copy
Project tracker · Mar 8
Status: Pending
UMO · Identity
You prefer bullet-point briefs over long-form
Inferred from 23 documents
MI™ is you.
UMO · Rhythm
Engagement peaks Mon/Tue mornings
12 weeks of data · Auto-enriched
Confidence: 0.91
UMO · Trigger
Brand tone shifts after budget reviews
Semantic correlation · 6 events
PatternEnriched
UMO · Commitment
Legal review promised by Friday EOD
Email thread · Mar 10
Hash: 2d9b...f4
UMO · Preference
Client favors short-form video over carousels
3 campaign reviews · Q1
Source: Multi
UMO · Decision
Retargeting budget increased 20%
Board call · Mar 3
Receipted
UMO · Context
Sarah OOO next week, handoff to Mike
Slack · Mar 12
Linked: 2 UMOs
UMO · Insight
Email open rates 2x higher with personalization
Analytics · Feb 2026
Queryable